Customer Engagement
“Do not send an Account Team out to Customers equipped with Rebates Dollars as their only tool"
To have the most effective Customer Engagement Strategy, there are a series of step-by-step building blocks that have to be carefully constructed, developed and implemented:
- Set a solid foundation established by crafting a general Market Access Strategy, a specific Segment Strategy and an effective Value Proposition.
- Provide a complete set of Contract Valuation Tools supported by a state-of-the-art Pre and Post Contract Analytics platform.
- Deliver support by a team of Contract Managers that help the Account Executive negotiate internal Contract approval and Health Plan Acceptance.
- Provide contracted Account Executives to engage targeted Customers.
- Ensure that the Market Access team of Account Executives follow a disciplined Customer Engagement Supported by implementing effective Account Profiling, Account Planning and Account Engagement.
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Contact us to see how we can help you enhance your Company's Customer Engagement Approach
Account management
AxxessValue Approach was developed after decades of experience dealing in Market Access. It includes:
- Account Profiling
- Account Planning
- Account Engagement
AxxessValue can also provide support in leasing Account Executives and Contract Managers on a Contracted basis.